Do you think this publicist forgot to join “Team Edward”?

Sometimes it’s difficult to tell whether it’s the publicist or the celebrity that screwed up, but in this case there certainly is no question.  Robert Pattinson’s publicist made a big mistake. I would call it a possible CEM, which, as defined by the one and only Bill Sledzik, is a Career Ending Move.

Before going any further, I will confess to being a Twilight fan, but am neither on “Team Edward” nor do I have any strong feelings for or against Pattinson. The blame for this one really just lands on the publicist.

At the New Moon premiere, Ryan Seacrest had an interview booth set up on the red carpet. The always charming and surprisingly funny Pattinson stopped in for a quick interview.  Seacrest asks Pattinson a couple questions about the movie and then asks about his relationship with co-star Kristen Stewart, who plays Bella in the movie. For anyone that doesn’t follow the celeb gossip, Pattinson and Stewart have been rumored to be dating since the first movie but neither will admit or deny it.

What she did…

Pattison’s publicist interrupted the interview at that point and waved Pattinson to leave. She declared the interview over and as you’ll see in the video, made bother Pattinson and Seacrest uncomfortable.

This was not some local radio DJ, it was Ryan Seacrest! If you’re going to make an ass out of yourself and client, don’t do it in front of one of, if not the biggest, TV and radio personality in Hollywood. He tweeted about it saying “Robert Pattinson is [a] class act. However the rep he was with yanked him off the air and off the mic when I asked about Kristen. Unreal!”

What she should have done…

First and foremost, she should have kept quiet. A publicist should stay behind the scenes and never make himself or herself the story rather than the client.  She should work on looking more put together and pleasant. Since she is clearly going to be caught on camera, she should prepare accordingly. As in this case, she will end up making her client look bad. Tons of bloggers are talking about her nasty demeanor and frazzled look.

She should have prepped Pattinson with talking points and key messages to hit on during interviews months ago. He is the man of the minute and it is obvious that he is going to be asked certain questions. Actually, they should have been preparing for the Stewart question for about two years because he’s been asked this ever since the Twilight madness began.

She clearly doesn’t trust Pattinson; if she did she wouldn’t have interrupted him. If she gave him talking points and advised him on what to do when asked about his personal life with Stewart, then she should let him make his own choices on how to take that counsel and implement it during interviews.

What Pattinson should have done…

He should have apologized for his staff member’s rude behavior and then said that he tries to keep his personal life as private as he can and would rather not talk about it. He then should have just transitioned back to talking about the movie.

I do have to say, he recovered pretty well on his own. He came off looking like the good guy and even shook Seacrest’s hand and told the audience to see the movie because it’s “amazing.”

Maybe he is a close to perfect in real life and his fictional character, but I’d say he’s just a nice guy.


Wynonna, are you still famous?

Wynonns JuddAt Wednesday’s Country Music Association Awards, Taylor Swift took home all four of the awards she was nominated for including the Entertainer of the Year Award. Unfortunately, it seems like someone always wants to rain on Taylor’s success. During an interview on the show’s red carpet Wednesday night, Wynonna Judd was asked what advice she would give to Swift.

“You want my honest comment? It’s too much too soon,” she said, according to “Time is God’s way of keeping everything from happening at once. It’s just too much of a good thing too soon. Mom and I rode in a car for the first year of our career to visit radio stations. There was a making of the star, there was a rising-up, and the fans went with us. Now it’s over coffee breaks, the success, almost.”

While Wynonna Judd didn’t take it as far as Kanye West did at the MTV awards, she had to know that she’d receive backlash for the comment. She was asked to give Swift some advice, but instead she started spouting off her opinion. This raises the same question the Kanye incident did; was this a publicity stunt? Is Judd just trying to get attention? In this case I’d say yes, without a doubt. No one is talking about Wynonna anymore. I follow country music, so I can tell you; Wynonna is a has-been.

I think she made the decision to mouth-off on her own without any PR counsel because on her website, her management posed this statement the day after the awards show:

“I understand that my comment about Taylor Swift’s Entertainer of the Year nomination came across as a negative statement. My intent was not to take anything away from her talent and contributions to the country music industry…all of which are truly unprecedented for an artist of ANY age. Taylor is a beautiful, hard working young woman that deserves the success she has had and I support her as an artist and as a woman in the business.”

This was a poor attempt at crisis management. The statement was not posted on the homepage but instead on a message board elsewhere on the site. It’s clearly posted by her management, but there are other comments on the board that show they were made by her personally. This makes it look like Judd’s management was embarrassed Taylor Swiftby her and wanted to try to do damage control with no help from Judd.

The one and only thing about it that seemed the least bit sincere was that Judd tweeted about her apology and linked to the message board. But, these days how can anyone be sure Judd does her own tweets rather than a ghost writer from her staff? This was just bad crisis management on Judd’s staff. There isn’t a single interview or statement that came straight from Judd. Do you really think nobody is going to see through it?

Either way, Taylor’s still on top and now Wynonna just seems like a bitter, jealous woman.